AdvicompMeasurement you can trust
We organise conversions and analytics so the campaign can distinguish an accidental contact from the sales that really matter.
- conversions
- analytics
- lead quality
Google Ads management
Google Ads that win customers — not just clicks.
We reach people actively searching for your offer and optimise campaigns for valuable enquiries, sales and a real return on budget.
We begin with offer economics, customer intent and reliable conversion measurement. Only then do we choose campaign structure, messages, budget and landing pages.
No wasted budget on accidental traffic and no reports based on clicks alone.
A system instead of random settings
A profitable Google Ads campaign starts before the ads go live.
We do not optimise an account for traffic alone. We connect data, customer intent, messaging and the landing page so the budget works towards enquiries with genuine sales potential.
Campaigns built around intent
We separate services, customer groups and decision stages. Each ad answers a specific search instead of talking about everything at once.
- account structure
- search queries
- exclusions
Ads and landing pages as one system
We align the promise, offer and next step. A better landing page helps generate more value from the same budget.
- ad copy
- landing pages
- conversion optimisation
Campaigns designed to sell
Pay for sales potential,
not traffic alone.
Effective Google Ads combines the right intent, reliable measurement, persuasive ads and a page that fulfils the promise. Only then can the algorithm and budget work towards valuable enquiries.
- 01
Clicks do not create sales
Traffic grows, but it does not translate into valuable calls, forms or orders. The campaign optimises the cost of a visit rather than the business result.
- 02
Acquisition cost keeps rising
The budget buys fewer and fewer contacts, with no clarity on whether bids, queries, ads or the landing page are responsible.
- 03
Budget goes to irrelevant searches
Ads appear for searches only loosely related to the offer. You pay for users who were never likely to become customers.
- 04
Every conversion looks the same
The system values an accidental form and a high-value sale equally. Without quality data, automation learns towards the wrong goal.
- 05
Campaigns compete with each other
Brand, services and customer groups are mixed together. One part of the account hides the cost and potential of the rest.
- 06
The landing page loses paid traffic
The ad promises one thing while the page talks about everything. The customer sees no matched offer, proof or clear next step.
- 07
Reporting ends with CPC
You see impressions, clicks and average cost, but still do not know which campaigns create good leads or where to increase budget.
Google Ads calculator
How much will campaign management cost?
Enter your monthly advertising budget. Management is calculated as 20% of media spend, with a minimum monthly net fee of PLN 500.
This is an estimated monthly net management fee. You pay advertising spend directly to Google; it is separate from the management fee.01
Advertising budget
02
Campaign language
03
Management rate
20% of advertising budget, min. PLN 500The simple pricing rule used at this stage.
Google Ads in one pair of hands — from measurement to sales optimisation
You speak with the person responsible for data, campaign direction, messaging and how the budget is used.
Stanisław Wądołowski
When managing Google Ads, I start with what a good sale means to the business. I organise measurement, campaign structure and messaging so the account learns from the right signals and budget reaches people with genuine buying intent.
I consider the campaign alongside the website and lead-handling process. Reporting therefore does not end with cost per click: it shows what creates valuable enquiries, what needs improvement and where scale can be increased safely.
FAQ
Questions before the first decision.
What advertising budget is needed to start?
It depends on demand, auction costs, location and sales value. We first estimate market scale and the cost of gathering useful data, then suggest a budget that can produce a reliable result without artificially inflating spend.
How quickly can Google Ads deliver results?
A campaign can generate traffic and enquiries as soon as it launches. Assessing profitability requires enough data and feedback on lead quality, so the first weeks are a period of intensive learning and optimisation.
Do you guarantee a specific number of leads?
We do not promise a number that cannot be honestly predicted without data. We take responsibility for measurement, structure, ongoing optimisation and clear decisions, then update forecasts using real performance.
Is advertising spend included in the management fee?
No. You pay media spend directly from your own Google Ads account. Our fee covers campaign work, analytics, ads and landing-page recommendations.
Can you take over an existing Google Ads account?
Yes. We begin with an audit of settings, data, queries and change history. We retain what works and rebuild only the areas that limit performance or account clarity.
Do I need a separate landing page?
Not always. We review the current website first and recommend a separate landing page when the offer, search intent or conversion path requires a more precise message.
Let’s talk about campaigns
Show us the account, offer and result Google Ads needs to deliver.
We will review measurement, campaign structure, queries and the landing page. After the first conversation, you will have clear priorities even if we do not start working together.
Discuss Google Ads